Privacy Policy
Effective Date: July 17, 2025
1. Introduction
This Privacy Policy describes how MDP Building Services Limited (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website at https://mdpplant.com (the “Website”).
Company Registration: 12372874
We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant privacy regulations.
2. Information We Collect
2.1 Information You Provide
We may collect information you voluntarily provide to us, such as:
- Contact information (name, email address, phone number)
- Account information (if you create an account)
- Communication preferences
- Feedback and correspondence
- Form submissions and inquiries
- Newsletter subscriptions
- Survey responses
2.2 Automatically Collected Information
When you visit our Website, we automatically collect certain information, including:
- IP address and location data
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- Device information
- Click patterns and user behavior
- Error logs and performance data
2.3 Third-Party Services
We use the following third-party services that may collect additional information:
- Google Analytics: IP address, page views, user behavior, device information, location data
- Google Ads: IP address, ad interactions, conversion data, user behavior
- Microsoft Clarity: IP address, mouse movements, clicks, scroll behavior, session recordings
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain our Website
- To improve user experience and website functionality
- To analyze website usage and performance
- To communicate with you about our services
- To respond to your inquiries and provide customer support
- To comply with legal obligations
- To protect our rights and prevent fraud
- To personalize your experience
- To send marketing communications (with your consent)
- To conduct research and analytics
4. Third-Party Services and Data Sharing
We use the following third-party services to enhance our Website functionality:
Service | Purpose | Data Collected | Retention | Privacy Policy |
---|---|---|---|---|
Google Analytics | Website analytics and performance monitoring | IP address, page views, user behavior, device information, location data | 26 months | View Policy |
Google Ads | Advertising and conversion tracking | IP address, ad interactions, conversion data, user behavior | 18 months | View Policy |
Microsoft Clarity | User experience analytics and session recording | IP address, mouse movements, clicks, scroll behavior, session recordings | 12 months | View Policy |
5. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: When you have given clear consent for specific processing activities
- Contract Performance: When processing is necessary to fulfill our contractual obligations
- Legitimate Interest: When processing is necessary for our legitimate business interests
- Legal Obligation: When processing is required by law
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Specific Retention Periods:
- Contact form submissions: 2 years
- Newsletter subscriptions: Until unsubscribed
- Website analytics data: 26 months
- Customer support communications: 3 years
- Legal and compliance records: 7 years
- Account information: Until account deletion
- Marketing communications: Until consent withdrawal
7. Your Rights
Under applicable data protection laws, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (“right to be forgotten”)
- Right to Restrict Processing: Request limitation of data processing
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to certain types of processing
- Right to Withdraw Consent: Withdraw consent at any time
- Right to Lodge a Complaint: File a complaint with supervisory authorities
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Website. You can control cookie settings through your browser preferences or our cookie consent banner.
Types of Cookies We Use:
- Essential Cookies: Necessary for the Website to function properly (cannot be disabled)
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used for advertising and marketing purposes
- Functional Cookies: Remember your preferences and settings
Cookie Management: You can manage your cookie preferences through our cookie consent banner or your browser settings. Note that disabling certain cookies may affect website functionality.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication
- Employee training on data protection
- Secure data centers and infrastructure
- Incident response procedures
- Regular backups and disaster recovery
10. International Data Transfers
Your personal information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:
- Standard contractual clauses
- Adequacy decisions
- Other appropriate safeguards
- Data processing agreements
11. Children’s Privacy
Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.
12. Data Breach Procedures
In the event of a data breach that poses a risk to your rights and freedoms, we will:
- Notify the relevant supervisory authority within 72 hours
- Notify affected individuals without undue delay
- Document all breaches and remedial actions taken
- Implement measures to prevent future breaches
- Provide guidance to affected individuals
13. Marketing Communications
We may send you marketing communications if you have provided consent or if we have a legitimate interest in doing so. You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us directly
- Updating your preferences in your account settings
14. Social Media and External Links
Our Website may contain links to social media platforms and external websites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy on this page
- Updating the effective date
- Sending email notifications for significant changes
- Displaying prominent notices on our website
16. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Address:
MDP Plant Hire, Kings Barn, 35 How End Road, Houghton Conquest, Bedford, Bedfordshire, MK45 3JT
Phone: 07415 833573
Email: [email protected]
Website: https://mdpplant.com
How to Submit a Data Subject Request
To exercise your data protection rights, please contact us with the following information:
- Your full name and contact information
- Description of the right you wish to exercise
- Any relevant account information or identifiers
- Proof of identity (if required)
Response Time: We will respond to your request within 30 days. For complex requests, we may extend this period by an additional 60 days, but we will notify you of any delay.
Supervisory Authorities
For EU residents, you have the right to lodge a complaint with your local data protection authority. For UK residents, contact the Information Commissioner’s Office (ICO). For California residents, contact the California Privacy Protection Agency.
- INTRODUCTION
This Privacy Policy describes how MDP Building Services Limited (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website at https://mdpplant.com (the “Website”).
Company Registration: 12372874
We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant privacy regulations.
- INFORMATION WE COLLECT
2.1 Information You Provide
We may collect information you voluntarily provide to us, such as:
- Contact information (name, email address, phone number)
- Account information (if you create an account)
- Communication preferences
- Feedback and correspondence
- Form submissions and inquiries
2.2 Automatically Collected Information
When you visit our Website, we automatically collect certain information, including:
- IP address and location data
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- Device information
2.3 Third-Party Services
We use the following third-party services that may collect additional information:
- Google Analytics: IP address, page views, user behavior, device information, location data
- Google Ads: IP address, ad interactions, conversion data, user behavior
- Microsoft Clarity: IP address, mouse movements, clicks, scroll behavior, session recordings
- HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
- To provide and maintain our Website
- To improve user experience and website functionality
- To analyze website usage and performance
- To communicate with you about our services
- To respond to your inquiries and provide customer support
- To comply with legal obligations
- To protect our rights and prevent fraud
- THIRD-PARTY SERVICES AND DATA SHARING
We use the following third-party services to enhance our Website functionality:
4.1 Google Analytics
Purpose: Website analytics and performance monitoring
Data Collected: IP address, page views, user behavior, device information, location data
Retention Period: 26 months
Legal Basis: Legitimate interest (website optimization)
Third-Party Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
4.1 Google Ads
Purpose: Advertising and conversion tracking
Data Collected: IP address, ad interactions, conversion data, user behavior
Retention Period: 18 months
Legal Basis: Consent
Third-Party Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
4.1 Microsoft Clarity
Purpose: User experience analytics and session recording
Data Collected: IP address, mouse movements, clicks, scroll behavior, session recordings
Retention Period: 12 months
Legal Basis: Consent
Third-Party Provider: Microsoft Corporation
Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement
- LEGAL BASIS FOR PROCESSING
We process your personal data based on the following legal grounds:
- Consent: When you have given clear consent for specific processing activities
- Contract Performance: When processing is necessary to fulfill our contractual obligations
- Legitimate Interest: When processing is necessary for our legitimate business interests
- Legal Obligation: When processing is required by law
- DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Specific retention periods:
- Contact form submissions: 2 years
- Newsletter subscriptions: Until unsubscribed
- Website analytics data: 26 months
- Customer support communications: 3 years
- Legal and compliance records: 7 years
- YOUR RIGHTS
Under applicable data protection laws, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days.
- COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to enhance your experience on our Website. You can control cookie settings through your browser preferences or our cookie consent banner.
Essential cookies are necessary for the Website to function properly and cannot be disabled. Non-essential cookies require your consent and can be managed through our cookie settings.
- DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments
- Access controls and authentication
- Employee training on data protection
- INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including:
- Standard contractual clauses
- Adequacy decisions
- Other appropriate safeguards
- CHILDREN’S PRIVACY
Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.
- DATA BREACH PROCEDURES
In the event of a data breach that poses a risk to your rights and freedoms, we will:
- Notify the relevant supervisory authority within 72 hours
- Notify affected individuals without undue delay
- Document all breaches and remedial actions taken
- CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the effective date.
- CONTACT US
If you have any questions about this Privacy Policy or our data practices, please contact us:
Address: MDP Plant Hire, Kings Barn, 35 How End Road, Houghton Conquest, Bedford, Bedfordshire, MK45 3JT
Phone: 07415 833573
Email: [email protected]
Website: https://mdpplant.com
For EU residents, you also have the right to lodge a complaint with your local data protection authority.
This privacy policy was generated on July 17, 2025 and is based on the tracking services detected on this website.